All products
In build
An ad account that is actually watched.
Most accounts are not managed, they are visited. A system watches yours every day against fixed thresholds: it knows when a group is still learning, when a creative is dead, and when a winner is ready to be scaled — and it never guesses.
The account right now
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The thresholds it holds
Numbers decide, not moods.
- Nothing is killed before three days and about fifty clicks — before that it is noise, not data.
- Link CTR under 0.8% at eight thousand impressions means the creative is the problem, not the audience.
- Frequency above 3 with a falling CTR: change the creative, not the targeting.
- Budget goes up by at most 20% at a time, no more often than every two or three days — anything faster resets learning.
- A group under limited learning is not waiting, it is short of events — groups get merged, not multiplied.
Where the human stays
It proposes. You publish.
- Every decision comes with the numbers it was taken on, so it can be argued with.
- Nothing goes live in the account without a person pressing publish.
- Policy risk is flagged before the ad is submitted, not after the rejection.
- The daily report says what changed, what it cost and what it is waiting on.